There’s no silver-bullet in marketing. It’s all about connecting with people in multiple channels - the channels that THEY want to be communicated through.
Now that you have a killer Facebook strategy to get more players, you want to tie it in with your website to maximize your marketing potential and ultimately put more heat in the seats. Though Facebook is an important marketing channel, your website is equally as important - mainly because you own your website (and Facebook owns Facebook).
If you don’t have a website, get one. Don’t want to do it yourself? Contact us. It will save you lots of headache.
Okay, we're done with our little plug, back to business.
Link To Facebook
Seems obvious, but there are a lot of sites that don’t do this. You want to make it easy for people to Like your page. Have a link at the top of your page and the footer - somewhere prominent.
Adding the ability for visitors to share posts on your website should go without saying. Say you have a special going on this month. You want to make it easy for Gladys (my bingo buddy) to share it with me on Facebook, Twitter, or Pinterest. It's really important to give options, easy options. So make sure every blog post or page you have is easily shareable.
Embed Awesome Posts
Lots of bingo hall websites don’t do this. We don’t know why.
It’s pretty simple.
Every post has an arrow pointing down at the top right corner. Click it, then select embed. Copy the code it gives you and place it in your website where you want it to show up.
Pro Tip: Embed your best posts - the ones with the most Likes, Comments, and Shares. They'll get even more Likes!
Embed Facebook’s Page Plugin (Feedless)
This is the version without the default feed. To get this version, simply make the Tabs portion blank.
Disclaimer: These can be a bit of a page speed hog; however with a good website host, it should be minimal.
Page Plugin With Feed
Once again, we more-than-like these. This one is the default timeline version. You can make it as tall as you want; however, the width will be capped at 500 pixels. We suggest using it in a sidebar, allow it to adapt to container width, and make it 500-600 pixels tall - depending on how tall your website header is.
One of the benefits of this is that it will keep your website content so fresh, so clean… This is especially useful if you don’t have a blog; it allows visitors to see what’s going on without leaving your all important website.
Super advanced, but super worth it - basically the most important thing you can do on your site. In our last post, we showed you how to advertise on Facebook. You know the next level? Well this takes you ten levels above that!
Why is that important?
Well, now you can tell Facebook to advertise to only people who have visited your website - reminding them that they are interested in your hall. It is not only 10 times more effective than regular display ads, it will save you some advertising dollars.
Say you’re having a huge Halloween blowout - door prizes, costume contest, extra session, jackpots, the works. You want to advertise to the people who are most likely to attend. These would be the people who Like your page, have visited your website (they may not have Liked your page), and the people on your text marketing list.
Marketing is all about a well-rounded approach, and retargeting website visits is a major component of that.
We're going to say this once again; we hope Google doesn’t penalize us. But it’s important to drive the point home.
The most effective marketing is done with a well-rounded approach. Your website and Facebook page are important components to bringing in more players and ultimately generating more dollars-per-session. There’s a lot to this series, but you can do this.
Want to really go the distance?
Combine all you’ve learned here with text marketing...WHOA NELLY!