In part 2 of our series, we're going to do a deep dive into how to build your Facebook community and the best ways to interact with them. Now that you've already read how to correctly set up your Facebook business page, you're ready to hit the ground running! Here are some tips on how to update your bingo hall's Facebook page.
Cover Image Tactics
Your cover photo should express what your bingo hall is all about, but it's also a good spot to showcase your latest event that's coming up or a current sweepstakes. The CTA (call to action) can be written on the image itself (ex: "enter to win").
Change your cover photo often to coincide with your upcoming events and changing seasons to keep your page from becoming stale.
Interesting And Funny Images
Use images in your posts such as memes (pictured above), player photos, etc. The funnier the image, the more likes and shares you'll get.
Ask A Question
Accompany an image with a question. Asking your players about something that's relevant to them can create a ton of engagement. This keeps you on the top of their minds. And we all know that the more they remember you, the more they play at your hall.
Below are some sample ideas for questions:
- What's luckier: Buddha or a four leaf clover?
- What's more fun: Pull tabs or paper bingo?
- Who's your favorite Golden Girl?
Remember to use an image, as this will generate more interaction.
Catch Their Attention
Insert a link in your post; preferably a link to a page on your hall's website. Copy and paste the URL directly into the post. An image will automatically appear. Then you can delete the URL text, and the image that links to the post will remain. Remember to add a line or two of text to the post.
Link To A Video
A video that sparks curiosity will get more clicks, likes, and shares. Simply copy the URL where the video is hosted and paste it into your post. The video will automatically appear so people can click on it to view it. Then you can delete the URL text from your post and the video will remain.
- Stick to one call to action (CTA) per post
- Keep posts short
- Schedule your posts
- Posting frequency can be every other day, every day is too much
- Remember to always reply to comments
Timing is also very important. Make sure you post during certain points of the day when you know your audience will be checking Facebook, like around noon or 7pm. You want to make sure your post gets many views.
That was information on what types of posts should be added to your page. In our next segment, we'll discuss advertising on Facebook.