Let's face it. Everyone is on Facebook, especially bingo players. One of the most important lessons we've learned in our industry is to be where your customers are; in this case, Facebook is one of the best channels to find new players. At the end of the day, the name of the game is not bingo, it's heat-in-the-seats.
We're going to dive into creating a Facebook business page. But before telling people about your huge coverall payout or awesome door prizes, you'll need a personal Facebook page. Let's begin.
Go to Your Personal Facebook Page
You need to have a personal Facebook page in order to create and manage a Facebook business page for your bingo hall. If you don't have one, sign up for one- it's free!
Pro Tip: Many halls make the mistake of using a personal Facebook page to market to their players. The problem with this is that a personal page has privacy layers to it. This can limit what players see. Also, it doesn't allow you to advertise to players (more on that later).
Create Your Business Page
Select The Type of Facebook Page
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Add Your Bingo Hall Information
On the next page, fill out the form under "Local Business or Place" (address, phone number). Then click "Get Started."
Add The Facebook Category and Description
On the next page, fill out all of the information about your business- under category, type Bingo Hall. The next text box is very important. This is where you'll write a description about your business. Then you can add your website address if you have one. All of this is optional; you can always choose to skip for now and go back later. You should choose "yes" for the two questions at the bottom before clicking "Save Info."
Add A Facebook Profile Pic
Select your profile picture. You have the option of selecting an image from your computer or one from your current website. You should upload a square image that is 180 x 180 px (pixels, which are the basic units used for computer images). The image should be at least 180 x 180 px, but it will show up as 160 x 160 px in Facebook. Remember, an image that is too big will take a long time to load.
Add To Your Favorites
You can opt to add this page as a favorite, meaning it'll show up in the left sidebar of your personal Facebook page. It doesn't affect how people will see your bingo hall page; it just makes it easier for you, the creator, to locate this page in the future. You can choose to skip this step. Either choose "Add to Favorites" or "Skip."
Facebook Target Audience
The target audience is a very useful tool to set up when creating your bingo business page. It allows you to hone in on your target demographics: location, age, gender, interests, language, etc. Try to fill in as many of these settings as possible.
The most important setting here is your location. Easily enough, you want to set the city to where your bingo game is located. We're in Austin, so that's what we're setting ours to. Depending on how far your players live, you can adjust the reach radius.
You know your players best, so change the settings accordingly.
Add A Cover Photo
You should see your profile picture and a blank space where you will now upload your cover photo. Your profile picture might simply be your logo, so the cover photo should be a big eye-catching picture that tells more about your bingo hall.
Cover Photo Dimensions
Select a photo saved on your computer. Make sure the picture is 851 x 315 px and has a horizontal orientation. (The top 170 px will be hidden upon page load.) Once the image has uploaded, you can reposition it in the space provided by dragging it with your mouse.
Add Your First Post
Now you're ready to add your first post. Make it short and sweet, maybe one or two lines.
Pro Tip: A good tip, besides making your post short, is adding a picture. Choose a picture that sparks interest and that is not too big. Images that are too large will take long to load and those that are too small will look pixelated (grainy). Posts with an image get an engagement rate of up to 84%, whereas other posts with only text get up to 4% - a huge difference!
Add Your Bingo Hours
Now that your post is done, click on "Add Hours" found in the right sidebar of your page.
Then add the hours for each day. This is also optional but good information for bingo players. If the hours change, remember to update this section.
Your bingo hall business page is done! Now you have an online presence where bingo players can find information about your bingo hall. Check out our next article coming soon with tips on creating more posts on your Facebook business page in order to increase engagement with your customers!
Instantly Get More Players From Facebook!